"Emptiness" The Real Story of Rohan Rathore

Firstly, the song "Emptiness" by Rohan Rathore for those who have not come across it till now....…It has been shared over 25 thousand times on Facebook over the last week and the different versions of this song have over a million views collectively on Youtube…


Now here’s the Story behind this song…


One version of the story behind that song is,


“A boy named Rohan Rathore student of IIT Gwahati loved a girl named Supria. After some days he fell sick and then he got to know he is suffering from Cancer. He told the girl and then the girl left him. He was so sad and he decided to record a song and to dedicate her. The Girl Felt too bad that she left him she attempted suicide and she also died.”

Now here comes the Second version..


When checked with some IIT Guwahati students it was found out that the story is completely FALSE !


Yes, that’s true it is just a clever marketing gimmick by some people to promote the song.


The things they did;


1. They knew the song was good. But a song by unknown singer does not reach a wide audience easily. So they associated a story with it.


2. It is the school and college students who are the target audience for these kind of songs. So they made a story to target these people. And these people are also easily susceptible.


3. There are two prominent ways of viral marketing. Either make it a funny thing, or make it a Sad scandalous thing.


4. They used three strong keywords- LOVE, IIT-GUWAHATI and CANCER. ‘Love’ was enough to pull romantically influenced people. IIT-Guwahati is a prestigious college in India, so it again became an eye-catcher. ‘Cancer’ disabled the reasoning abilities of the target audience and aroused a feeling of pity in them. Game Over.


5. These people introduced the video with the perfect recipe for a great viral marketing campaign, but it isn’t quite easy to fool anyone across the internet, especially in the age of internet when you can just ask anyone through a chat.


IIT-Guwahati students say that nobody with that name ever existed with such a story. If this incident was real, it would have been in news all over the country. We would not have found about it through a video.


In my opinion the song is good…but the way of marketing was unethical…but they achieved what they wanted to …the song is a craze on the internet…So much for unethical ways of marketing…Do you think people will really mind now – after listening and liking the song so much – if it is not Rohan Rathore who sang the song…but someone else??


But KUCH BHI HO......SONG FATTE HAI........!!
This post was not to make any wrong impression....but just to make your Introduction with the Real Story.....thats it....!!


Source : Google


Thanks,
Parag